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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
eBook details
- Title: Influence: The Psychology of Persuasion
- Author : Robert B. Cialdini, George Newbern, HarperAudio
- Release Date : *
- Genre: Books,Business & Money,Marketing & Sales,Consumer Behavior
- Pages : * pages
- Size : * KB
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